Sponsors
Be part of a major regional event by becoming a Bear Sculpture Sponsor
As a Bear’s Big Adventure Trail sponsor, you’ll unlock a range of exciting benefits for your business. You’ll have the opportunity to select a unique artwork to decorate your sculpture, promote your brand on sculpture plaques, trail maps, the dedicated app, and take advantage of a variety of activation and networking opportunities throughout this 12-month project.
By sponsoring a sculpture, you’ll be helping to boost local tourism and economic growth, attracting visitors to Perth and Kinross and supporting the region’s hospitality, retail, and cultural sectors. Your sponsorship will also help YMCA Tayside continue its vital work supporting young people and communities across the region – while bringing a fun, free, and accessible public art event to your area!
You’ll gain access to exciting engagement opportunities for your colleagues and customers, along with support from our team to bring the art adventure to life for your audiences. By being part of the trail, your organisation will enjoy positive media coverage, generate engaging social media content, and help raise funds to support YMCA Tayside’s life-changing community projects.
Join the Pack!
Reach new and diverse audiences
Multiple media opportunities before and during the trail
Huge social media engagement and content potential
Raising your profile and brand awareness
Engaging employees and boosting team spirit
Supporting your CSR/ESG goals
Join the Pack!
How other sponsors have benefitted
Hear from other art trail sponsors:
Affinity Lancashire, Co-op Funeral Care, Blackpool Council and Hilton Hotel
discuss how their art trail sponsorship has benefitted them with
footfall, public engagement, networking and value for money.
Connect directly with art trail audiences with the Art Trail App
By being a sponsor you’ll have the option to connect directly with art trail audiences by offering a reward when people collect your bear sculpture.
The art trail app:
- includes an interactive map to find and collect your bear sculpture
- will drive footfall to your business with redeemable rewards, vouchers or promotions
- gamification through milestones to keep users coming back
- provides logo visibility, links to your website and direct association with your sponsored sculpture
- allows you to engage directly with the public.
App Stats from previous art trails in the region
- Over 5,000 people used the app
- Sculptures were collected in the app over 640,000 times
- Sculptures were voted for over 4,500 times
- Over 71,000 rewards were collected in the app.
Interested in joining the pack?
App Testimonial
“We’ve had just short of 1,400 entries via the app reward.
It is really good value for money and we’ve really valued being a part of the this project.”— Kate Pollard, Marketing and Events Manager, Affinity Lancashire. Elmer Blackpool 2024
How it works
- September 2025 – Launch event
Businesses, groups and individuals are invited to Sponsor a Bear sculpture - Feb 2026 – Pairing Event
Artists submit their designs and are paired with Sponsors - Summer 2026 – Bear Trail
The finished sculptute are placed around Perthshire. - September 2026 – Auction
Say Goodbye and join the Bear auction.
Sponsorship Packages
Your brand will be seen, loved and remembered – by local families tourists, schools, community groups and fellow businesses. Because every sculpture will be helping raise funds for YMCA Tayside, your local charity supporting young people through challenging times and helping them see a brighter future.
Bear Sculpture Sponsor
Sponsors receive:
- Your name and logo on the base of a dedicated Bear for the duration of the trail.
- Visibility on our website and trail app.
- Recognition on the printed trail map.
- Brand promotion across our social media channels.
Benefit’s include:
- Selection of your sculpture art design.
- Invitations to key networking events and workshops, including the farewell weekend and auction.
- Meaningful staff and customer engagement opportunities.
Other Sponsorship Opportunities
Auction Sponsor
1 Spot Available
When the bears go to auction to find their forever homes, we need to create a great event to appeal to our generous donors.
Why not be the event sponsor and join us for this incredible evening?
App Sponsor
1 Spot Available
Thousands of individuals will visit the trail and most will use the art trail app to log their progress on the trail.
Join the Pack!
Timeline
- LAUNCHED September 2025
YMCA Tayside Present Bear’s Big Adventure Trail, launching at the Y Centre. - DESIGNED October – December 2025
Artists are invited to prepare potnetial designs for the bears. - SELECTED January 2026
Artists submit their designs and then are paired with sponsors at the selection event. - PREPARED February – April 2026
Sculptures are crafted, painted and prepared. - BEAR TRAIL LIVE June – August 2026
Bear’s Big Adventure Trails goes live, and for 10 weeks are enjoyed byt the public across Perth & Kinross. - AUCTIONED September 2026
We say goodbye to the bears, as they are auctionef off an event in September.
